Enterprise Marketing Management, EMM for short, is a type of software used by marketing platforms to manage their wing to wing internal marketing processes. EMM consists of a total of 3 key technology types that allow corporations and customers to participate in 360 degree real-time marketing campaigns.
EMM consists of other marketing software categories such as Web Analytics, Campaign Management, Digital Asset Management, Web Content Management, Marketing Resource Management, Marketing Dashboards, Lead Management, Event-driven Marketing, Predictive Modeling and more. The goal of deploying and using EMM is to improve both the efficiency and effectiveness of marketing by increasing operational efficiency, decreasing costs and waste, and standardizing marketing processes for an accurate and predictable time to market. The benefit of using an EMM suite rather than a variety of point solutions is improved collaboration, efficiency and visibility across the entire marketing function, as well as reduced total cost of ownership. Depending on the variable combinations of solutions, EMM can mean several different things to specific brands and industries. Enterprise Marketing Management allows for corporations to put in place a baseline of their operations that will allow them to begin evolution towards a holistic solution that incorporates customer experience, expectation and brand value associated with Marketing Technologies (Wikipedia, excerpted from Enterprise Marketing Management definition)
Cool Life Systems provides scalable EMM solutions to marketing platforms both large and small.